Paul Rand was a titan in the world of graphic design, leaving an indelible mark on the industry during his illustrious 60-year career. His contributions to logo design were particularly influential, shaping the visual identities of some of the world's most recognizable brands including IBM, ABC, UPS, and Westinghouse. Rand's approach to logo design was both an art and a science, underpinned by a set of rigorously defined principles that he developed and refined over decades.

At the heart of Rand's design philosophy was his famous 7-step logo test - a framework that has become a cornerstone of effective logo design. This test provides designers with a structured approach to creating logos that are not just visually appealing, but also strategically sound and built to stand the test of time.

Paul Rand Logos - Photo from Propella Agency